Custom Publishing
Y Magazine, Jean Lesage International Airport, Quebec City
Context
Take a seat and get comfortable, Quebec City awaits you! With Y Magazine, travellers departing from YQB or on their way to Quebec City have access to all of the city’s best spots, tested and approved by Maison 1608’s team of curious globe-trotters. The magazine also has its sights set on other destinations, and features original and inspiring travel content. And to top it off, readers will also find judicious and relevant information about what goes on behind the scenes at the airport. Slip it in your carry-on!
Strategy
Quebec City’s Jean Lesage International Airport (YQB) took advantage of its expansion to deliver a passenger experience that goes beyond infrastructure improvements. Y Magazine is the perfect embodiment of this vision in which the passenger always comes first. Thanks to the magazine, travellers coming through YQB, whether arriving or leaving, for business or pleasure, are entertained with smart, beautiful and relevant content. When Maison 1608 created the magazine, it was fulfilling a triple mandate: developing an exclusive tourism promotion tool to welcome travellers, delivering readers a unique experience, and establishing a communication and reputation tool for the airport.
