Context of the mandate
In light of the current global health situation, all trade shows have been cancelled or postponed. Given this, Canadian leader in high-end furniture manufacturing Canadel still wanted to introduce their new sub collection, MODERN, but in a unique and safe way. Thus was born the idea of creating a display box that would include samples and a magazine, as well as a dedicated web page.
Designed for retailers, the display box contains wood and textile samples, carefully selected and arranged by colour palette by Canadel’s designers. To place the MODERN sub collection in context, Maison 1608 designed a display box, a high-end, lavishly illustrated brochure and a web page showcasing the new products. In total, 500 boxes were created for American retailers.