Context of the mandate
Medicart, a reputable aesthetic medicine clinic, takes a holistic view of health in its web magazine Soi, addressing topics such as nutrition, exercise, beauty care and mental wellness. The magazine highlights all aspects of health and healthy living, positioning Medicart as a leader in its field.
For a soft and pleasing mood, Maison 1608 reworked the magazine’s graphic design to place an emphasis on visual storytelling, particularly through polished pictures putting people front and centre and a neutral colour palette accentuated with brighter hues. The team also worked on the lay-out, some of the writing and the translation.