Custom Publishing
Bête de scène
Diffusion Hector-Charland
Context
A pillar in the L’Assomption art world, Diffusion Hector-Charland (DHC) manages the Hector-Charland and Alphonse-Desjardins theatres and their vast programming of Quebec artists and works. The DHC team wanted to offer the theatres’ clientele a new way to learn about their cultural offerings while emphasizing its fundamental values, notably its philanthropic action.
Strategy
To position DHC as a leader in the region’s cultural scene, Maison 1608 designed an airy and clean magazine that gives the featured artists pride of place. The 10,000 copies of the magazine are distributed at the ticket booths of both DHC theatres. Our agency took charge of the idea creation, editorial content and page design of the magazine.
