<strong>Context of the mandate</strong>
The Quebec Podiatric Institute enlisted Maison 1608 to create a new graphic identity, to go along with a brand image that would match their objectives of expanding and attracting a new clientele. The creative process of this project was greatly driven by the agency’s modern, human and expert approach.
Based on the triangular structural model of reference, trust and human nature, Maison 1608 designed a monogram that evokes the shape of a foot. Orange was chosen to reflect the clinics’ warm and welcoming atmosphere, while white represents the medical aspect. This modern, minimalist image and shortened name set the Institute apart from others in their field.