Custom Publishing
Context
Maison 1608 teamed up with Septembre éditeur to help the entrepreneurship school in the Beauce celebrate its 10th anniversary by producing a tailor-made magazine. The magazine zeroed in on three of the EEB’s most important values—inspiring, learning and transforming.
Strategy
This is a magazine created by entrepreneurs, for entrepreneurs. Its friendly tone encourages current and aspiring leaders to look ahead to the future while appreciating the progress made. The new issue highlights the school’s 10th anniversary, presenting it as a leading innovator in pedagogical content and entrepreneurial support, for everything from SMEs to multinational companies. The client chose to deliver the magazine by mail to promote the magazine.