Custom Publishing
Recognizing loyalty with Solisco’s 2020 holiday booklet
Context of the mandate
A special edition for a special year. After creating a magazine version last year, the Solisco holiday booklet is back, with an even more cutting-edge format and comforting content. Intended for the printer’s clients and business partners, the booklet celebrates resiliency, innovation and optimism with inspiring illustrations and texts to touch readers’ hearts.
Strategy
With pages embedded with wild flower seeds, a personalized inner cover, stamping and a variety of papers and varnishes, the holiday booklet showcases the particular expertise of the Maison 1608 creative agency in custom publishing. Inside, the exquisite illustrations and touching stories (Alain Jacques’ reflections and employees’ traditions, for example) tap into Maison 1608 innovative ideas for presenting relevant content.
