Custom Publishing
Lookbook 2020, MURdesign
Context
A real treat to work on, from art direction to finish! Maison 1608 looked to the latest trends and designs to create a series of images illustrating all the possible stylish decors you create with MURdesign wall panels. Instead of promising the moon, Maison 1608 uses print to inspire dreams that are bound to come true in no time. Ahead of the curve, the latest issue showcases MURdesign’s 2020 collection: products bound to enhance the decoration of any room with utmost elegance.
Strategy
As a leader in wall panel production, MURdesign needed a brand magazine that lived up to its reputation, a tool that would allow it to bolster its distribution network. Thus, Maison 1608 designed this brand book as a double-purpose tool: show the consumer the end result through inspiring images and give distributing hardware stores a taste of MURdesign’s dynamic nature. The magazine is also used as a basis for MURdesign’s social network and website content strategy.
