Custom Publishing
Festive gastronomy – Odessa Poissonnier’s holiday brochure
Context of the mandate
After the great success of their first magazine, Odessa Poissonnier wished to create a new brochure featuring a slicker format. Maison 1608 by Solisco was given the task to create and design a 16-page lifestyle-type brochure, featuring the client’s own photographs of their seafood and holiday products.
Strategy
By focusing on the pleasure of fine dining and the versatility of seafood products, Maison 1608 highlighted Odessa Poissonnier’s expertise in a brochure filled with recipes, tips and ideas on food and wine pairings that would attract customers to their store and make them want to keep the magazine. In total, 100,000 copies were sent out using targeted mailing.
