Against the backdrop of increasing growth in ready-to-eat meal services, Restos Plaisirs wanted to revamp the À Table Chez Soi catering service’s image. Exciting, tasty, and playful: The new brand should embody these values and bring to mind the warmth that made the reputations of the group’s restaurants. So À Table Chez Soi becomes Hop La Toque, building on happiness and comfort, and delighting in the simplicity of enjoying signature dishes at home.
New name, new brand image, same ready-to-indulge items: Hop La Toque got a complete makeover from Maison 1608. The orange in the logo whets the appetite, while the turquoise is a symbol of optimism. The image of the chef’s toque is reminiscent of both a cloud (lightness, ease, peace of mind) and a chef (quality and expertise). The colourful fun of ready-to-eat meals with a pinch of fantasy, and that home-made feeling: that’s exactly what Restos Plaisirs has in mind!