Branding
La Germaine’s brand image
Context of the mandate
Crossing the threshold of La Germaine feels just like visiting a friend! The Val-Saint-Côme café, known for its hospitality, wanted a new brand image that was more in line with their friendly atmosphere and that highlighted its dual function as a restaurant and specialty food shop.
Strategy
La Germaine can best be described as cozy, friendly and delicious. The new brand image uses a warm colour palette that perfectly matches the white house with the green roof, evoking a cozy, peaceful feeling, while the face of Germaine is visible behind the monogram.
