Branding
Chambre de commerce et d’industrie de Québec
Context
Representing the rich variety of experiences and will to consolidate an already united business community, the new CCIQ branding, designed by Maison 1608, perfectly meets the client’s modernization and inclusion objectives, through the creation of the new positioning statement “Gather to create”, which refers to the collaboration, exchange and strength of the business community.
Strategy
Its vibrant colour, a royal blue, is at once refined and attractive. With the new branding and graphic chart that comes with it, CCIQ is taking the fast lane to recruit new members and showcasing the richness of its existing network.
