Custom Publishing
The art of hitting the slopes – Oberson magazine
Context of the mandate
The fifth edition of Oberson’s magazine and guide on skis, snowboards and boots has been enhanced to include maintenance tips, new ski destinations and athlete profiles.
Strategy
Maison 1608 has been working with Oberson stores for years to spread the word about the company’s expertise in skiing and snowboarding through the magazine and its contents, which are also available on the web. With its impeccable pictures, reliable information and interesting texts, the magazine inspires people to get outside and enjoy life on the mountain.
