Custom Publishing
The Art of Dining, Canadel
Context
Because we’re foodies and art-lovers ourselves, we cooked up a recipe for Canadel that’s really far more than that: it’s a book about living it up the Canadel way, about the art of hosting and having a great time with the people we love. By combining gourmet recipes, tips on dining-room etiquette and inspiring photos of the highest standard and most refined style, we gave birth to this book which won’t feel out of place next to works by the greatest chefs.
Strategy
Alongside their brand magazine, Inspired Dining by Canadel, we were given the mandate to create this magnificent book that expresses Canadel’s values: family, hospitality, refinement and sharing. Published in two versions, one in French, the other in English, with a print-run of more than 58,000 copies, this book was offered as a gift when purchasing Canadel furniture, as a vehicle to enhance the brand’s visibility through word to mouth.
