Custom Publishing
Portfolio, LEMAYMICHAUD
Context
How can you distil all the creativity, innovation, daring and authenticity that comes out of LEMAYMICHAUD into writing? How can you make an object that embodies their larger-than-life design projects? When we approached the legendary architecture and design firm’s portfolio, we had to reinvent the branded content wheel. Opening the portfolio is like walking into a different world, diving into the heart of design itself and emerging inspired, galvanized, seduced.
Strategy
In order to create this portfolio, which breaks the mould both through its form and its content, we lined up LEMAYMICHAUD’s spectacular productions alongside their creators. It’s not a brochure with nice photos: it’s a curtain lifted to reveal the humans behind the firm, at the heart of each initiative. We were in charge of carrying out the entire project, in collaboration with the firm’s designers: concept, art direction, writing, proofreading, translation, coordination, layout and managing the printing and sewnbinding.
