High-end, refined: Medway, owned by Gestion Yan Boudreau, is eastern Québec’s leader in medical complex real-estate development, promotion and management. And it’s Maison 1608 who was entrusted with finding a relevant name for the company and creating its branding, as well as adapting it to both its virtual and physical presence.
By seeking inspiration from the founder’s personality, we created a minimalist, staunchly masculine and modern logo. On top of the branding, we also designed the graphic chart, website, promotional signage and part of the office’s interior design. It’s always to Maison 1608 that Medway entrusts the design of its health complex signage all over Québec.