Custom Publishing
Marché Artisans, Fairmont The Queen Elizabeth
Context
Planning on stopping by the Queen Elizabeth, one of the most beautiful hotels in Montreal? Open an issue of the Marché Artisans gazette, and discover the downtown core’s new pantry! Through top chefs picks, tantalizing recipes, gourmet grocery ideas, you’ll be treated to a virtual visit of the first epicurean market to see the day in Canada. Just try not to drool over your paper copy! This gazette pays tribute to good taste, authenticity and excellence by offering the very best local and international products you can find.
Strategy
Maison 1608’s mandate, apart from getting readers to salivate, was to make a name for this gourmet artisan market and promote its unique concept and wide-ranging offer to the hotel’s clients, for one, but also to people visiting the areas around the hotel. Thanks to its solid experience in lifestyle and food content, the publisher managed the production from A to Z, from art direction to content creation, including translation and proofreading.
