Custom Publishing
Magical Holidays, Solisco
Context
A real guide to a stress-free Christmas, and tribute to holiday traditions from near and far, the Magical Holidays publication was an ideal opportunity to show Solisco’s clients the breadth of talent found at Maison 1608, its creative agency. Canadian print leader Solisco invites its partners and collaborators to benefit from what really counts during the holidays: getting back to basics, to human relationships and the joy of being together. Magical Holidays includes articles that showcase Solisco’s know-how, as well as texts that highlight the creative and human side of this family business: Christmas Eve recipes, tips for stress-free hosting, festive decorations, etc. All in an original and completely astounding package!
Strategy
In this first creation for Solisco handled by its own creative agency, the brand uses relevant and intelligent content to fulfill its marketing objectives, in other words, building customer loyalty and promote its integrated service offer – and Maison 1608 is a key part of that. Everything in this tailor-made publication is deliberately daring, in order to showcase the printer’s talent and expertise: several types of paper and cutting-edge printing techniques (stamping, perforating, metallic varnishes). The guiding principle behind the writing is based on Solisco’s values: people, sustainability, expertise and creativity.
