Branding
Legends of October – Campaign for the Fairmont Le Château Frontenac
Context of the mandate
The beautiful and enchanting Fairmont Le Château Frontenac launched a new fall campaign to publicize their seasonal activity program. They chose Maison 1608 to create the bilingual brand image and brochure, as well as different designs made for several platforms.
Strategy
The multi-platform mandate of creating a brand image for Legends of October included producing a 12-page bilingual brochure listing the full fall program, as well as designing banners, email signatures, visuals for digital displays and social media posts for Facebook and Instagram. Inspired by the Château’s warm and cozy ambiance, the campaign highlighted the many cocooning, cultural, culinary and historical activities that were offered.
