Custom Publishing
Inspired Dining by Canadel
Context
Take a seat and admire this magazine unlike any other! Both a decoration magazine and a new release catalogue, Inspired Dining showcases everything high-end custom furniture maker Canadel can do, in a chic, refined package.
In every issue, you open the door to Canadel’s rich and colourful world, through mouth-watering recipes, dazzling decors, and destinations that will sweep you off your feet. The magazine is published once per year, in English and French, with a print run of 225,000 copies in more than 2,000 Canadel points of sale throughout North America.
Strategy
This magazine is the foundation of Canadel’s content strategy on the web and social media. By showing all the possible ways to personalize furniture, the magazine is as much of a sales tool for retailers as an inspiration for consumers. Our mandate was to create inspiring worlds in which to showcase their high-quality furniture, to attract and entice a broad customer base searching for quality and inspiration.
