Custom Publishing
Culture BBQ, BBQ Québec
Context
Turn on the gas tank and slip on your oven mitts, because things are going to heat up! With Culture BBQ, immerse yourselves in the barbecue world and uncover its secrets. Inside its pages, Max Lavoie, an expert on the topic, reveals his tips for perfect grilling and gives us exclusive recipes that are both surprising and delicious. The photos are going to whet your appetite! The magazine also includes the ultimate barbecue buyer’s guide to help you shop for your new best friend. With Culture BBQ, you’ll be all fired up!
Strategy
BBQ Québec had been toying with the idea of producing its own magazine for a long time; the perfect chance to share its BBQ passion and knowledge. The magazine, sold in BBQ Québec stores and the 135 or so BMR hardware stores across Québec, was an opportunity to promote the BBQ Québec brand as the number 1 source of BBQ-related content.
