Custom Publishing
Classe Affaires Magazine, Chambre de commerce et d’industrie de Québec
The Mandate Context
Forget about member directories that all look exactly the same. With Classe Affaires, business personalities who are members of the CCIQ are treated to a choice showcase that’s just as vibrant as they are! News features, current issues, activities and profiles of inspiring personalities, Classe Affaires takes a modern view of the region’s business world, in a sleek, quality package.
Strategy
Maison 1608 revamped the CCIQ’s magazine’s approach to content and presentation in order to live up to the booming spirit driving Québec’s business community. The magazine’s new incarnation is now a powerful tool they can use to seduce potential members and inform current members and anyone with a finger on the community’s pulse.
