Custom Publishing
A region to explore – The 2020–2021 tourist guide for TSLSJ
Context
Every year, Tourisme Saguenay–Lac-Saint-Jean creates and distributes a tourist guide to attract travelers to the beautiful area. Maison 1608 was tasked with designing the layout of both 2020–2021 editions (in French and in English) and adapting the magazine section of the guide according to new graphic guidelines.
Strategy
Maison 1608 reworked the graphic design of the magazine section to enhance its aesthetic value while following the standards of Quebec’s tourism alliance (Alliance de l’industrie touristique du Québec). Given the current health crisis, the print guide was not distributed, but an electronic version was launched online.
