Custom Publishing
2018-2019 Official Tourist Guide, Tourisme Saguenay–Lac-Saint-Jean
Context
There’s been a long-standing love affair between Maison 1608 and SagLac. For six years, Maison 1608 helmed the creation and production of IMMENSE magazine, as well as the Experience Immense – Adventures and Discoveries and Flavors & Fragrances guides. For this new collaboration, thanks to its thorough knowledge of the subject, they improved the guide by expanding the directory with a variety of magazine-style sections full of content promoting must-see destinations, immense experiences, and regional products aimed at tourists.In order to differentiate the magazine and directory parts of the guide, Maison 1608 had the brilliant idea of printing the magazine on mat paper and the directory on glossy paper, giving the final product a modern and pleasant look and feel, on top of making it easier to read.
Strategy
Showcasing the region’s wide range of experiences and attractions meant adding a magazine-style insert to the official travel guide. This distinct section also helped the publication stand out from other regional guides and contribute its own unique flavour, thanks, in part, to the large quantity of relevant and original information it contains. It was also carefully designed to offer a preview of the region to future vacationers. Maison 1608 is also involved in the distribution of the Saguenay – Lac-St-Jean Official Tourist Guide in Quebec City.
