Custom Publishing
Unbeatably fresh – the Odessa Poissonnier mini-magazine
Context of the mandate
Tips on oysters, product presentations, food and wine pairings… it’s got it all! The Odessa Poissonnier mini-magazine is designed to make your mouth water and make life easier for seafood lovers, at home and when they come to the store.
Strategy
Skillfully combining promotional content with a lifestyle bent, the Odessa Poissonnier mini-magazine lands midway between a food product brochure and a culinary magazine—the perfect way to promote its seafood products. Given its postal delivery in key areas near the various branches, the seafood purveyor has been able to reach an attractive potential client base even in the midst of a health crisis.
