Maison 1608 par Solisco

Magazine Québec Exquis

Context
Back on the scene after a surprise two-year hiatus, the Québec Exquis! culinary festival took the opportunity to freshen up its brand image, improve its online positioning and, most importantly, put even greater emphasis on the players in the agri-food sector that are the very core of their mission. For 2022, the festival is focusing on an improved version of their main activity—the restaurant experience—alongside a take-out option and outdoor events that mix culture with gastronomy. The kitchen’s going to get HOT with this year’s Québec Exquis!

Strategy
A veritable full-service marketing blitz, Maison 1608’s 360 strategy to position this latest version of Québec Exquis! included taking charge of digital communications (social media, newsletter, ad campaigns), rebranding (logo, graphic signature and slogan), graphic design (menus, posters, traditional ads, banners) and a special edition magazine (artistic direction, page layout and content management). Everything was planned to create synergy between the digital aspects and the strength of the print magazine, to make this eleventh edition of the festival a true revival!

Maison 1608 par Solisco
Maison 1608 par Solisco
Maison 1608 par Solisco
Maison 1608 par Solisco

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