Branding
Context
When they joined forces, the firms Agora Communications and Opus 3 Événements needed a new identity that would truly pay tribute to the amped-up energy of their union. Maison 1608 guided the new entity through the entire process of creating branding based on reliability, know-how and flexibility: choosing a name, defining an identity, elaborating a roll-out strategy and creating a website.
Strategy
With a logo inspired by a conductor’s baton, Agora Opus3 has now positioned itself as the major player in event organization in the province of Québec, as the company who sets the standard and leads the way.