Custom Publishing
SO/COM
Context
A member directory is really boring. A magazine is better! In the magazine for the Société des communicateurs de Québec (SOCOM), we combined the practical and enjoyable by creating a promotional tool tailor-made for the organization, packaged in a way that makes it a compelling read.
By collaborating with SOCOM to produce this magazine, we secured our position as a communication and marketing leader in the Québec region. We put SOCOM’s vision into words and images and brought it to life on paper (nice offset paper!).
Strategy
To showcase the unique expertise exhibited by SOCOM members, we designed a versatile magazine combining communications and marketing news, trendy graphic design, case studies and a member directory in a format that lends credibility to the organization and its members.
