Graphic Production
Quebec City Map, Fairmont Le Château Frontenac
Context
Every year, no fewer than 60,000 tourists pay a visit to the Fairmont Le Château Frontenac. And many among them miss out on Quebec City’s best-kept secrets… but not anymore! Maison 1608 designed a tourist map for the Chateau’s clientele produced in two versions (summer and winter), featuring seasonal activities, places of interest and a few dozen restaurants and partner attractions.
Strategy
This turnkey project for the Château’s concierge team was financed entirely by ad sales and partnership development. The hotel concierges actively contributed to the choice of content, ensuring that consumers have access to reliable, hand-picked places and activities, real favourites! The map doubles up as a tool the concierges can work with. Finally, it also exists in web form, offering a novel type of digital experience.
