Context of the mandate
Board games are much more than pastimes—they are an opportunity to play and have fun while learning! Asmodee enlisted the help of Maison 1608 to highlight the educational value and many learning opportunities of certain games in their catalogue by mounting a large-scale web campaign called “Back to School – Growth Through Games.”
Maison 1608 created a multi-platform campaign (website, web advertising, social media) to promote Asmodee’s products for kids, focusing on three development categories (cognitive, emotional and social), each clearly identified by a specific icon. By showcasing pictures of kids in action, the campaign pinpointed its target audience of parents and teachers, who could immediately see the benefits of learning through games… Play can be both fun and educational!