Custom Publishing
La Route des Saveurs, Table agro-alimentaire de Charlevoix
Context
From the river to the backcountry, through larger-than-life landscapes, the passion displayed by producers and the creativity shown by restaurant owners make Charlevoix one of the most sought-after foodie destinations in Québec. The richness of the entire region’s local production is what Maison 1608 has been putting on paper since 2013 in La Route des Saveurs. Through its pages, the reader gets to know the producers and chefs, their infectious enthusiasm and deep love for their region and food. The magazine acts as a real guide for foodies: forget your road map, this is the only tool you need to be on your way to Charlevoix!
Strategy
The goal of this publication was to promote the foodie Charlevoix region and the members of its Table Agro-Touristique. Maison 1608 set out to share its love of Charlevoix and thus enable readers to discover this beautiful region through its food. By offering a gourmet tour of the region and fostering the discovery of the area’s producers and restaurant owners, the Maison 1608 team managed to cook up mouth-watering and fun-filled content. With its pages stuffed with information, the Route des Saveurs has become a tasty reference tool to keep around whatever the season.
